Welcome to Product Launches
Product Launch Marketing Article
This is a selection made from among articles on Product Launch Marketing. For a permanent link to this article, or to bookmark it for future reading, click here.
Emerging Negative Tendencies On The JV Scenario!
from: S. KumarEmerging Negative Tendencies On The JV Scenario!
(c) Copyright S. Kumar 2004-2005
http://www.learnhomebusiness.com
Would you ever propose a JV to a potential partner that
insults his intelligence, aims to squeeze the potential in
his lists brutally and later on leaving him with a corrupted
list?
Would you ever participate fully in a JV where the sole
aim is to prostitute your hard earned, well maintained
lists?
As I write this, I have received 3 major JV invitations
for Christmas and one of them -- quite frankly, will
result in serious abuse of your lists. Two e.g. are given
below.
1. There is a 12 day stuff going on where the JV partners
subscribers were initialy forced to download an email
application which these JV proponent is trying to promote!
And as a JV partner you don't know about it is until you
yourself enroll for receiving these gifts!
But these guys became wise soon, changed their wrong
approach and showed the commitment to come up to the
expectations of the JV partners.
2. Another JV venture, 117 gifts, is outrageous! Your
subscriber is put through 6 steps before he gets the
first set of gifts!
Your subscriber has to click through their product promotion
page twice. The objective is very clear! It is NOT to build
the lists of both the JV proponent and JV partner, but it is
a cheap ploy to sell the products of the JV proponent!
Again the JV partner is neither aware nor informed about
this! He joins with the dream of getting a truck load of
subscribers...but in fact he is compromising his own lists.
What kind of a JV is this where participants are taken for
a ride with hidden motives?
Joining for JV's like this will seriously undermine your
effectiveness with the future interaction with your lists.
So what are the basic steps to remember while proposing
a JV or participating in a JV?
For The JV Proponent
--------------------
1. Today you may be a guru. People may flock at your
doorstep to enter into your JV. But the moment you stop
giving value and becomes interested only in getting value
from your JV partner, you are inviting trouble. A JV is
always a Win-Win situation. Remember that basic line
forever as a JV proponent.
2. Put every card on the table to the JV partner. After all,
he is your equal partner...not someone to be taken for
a ride. Remember that you are entering into JV for substantial
mutual benefit and your JV partner is not there to receive
crumbs from you.
3. Avoid all types of hype with JV partner! After all, if you
consider someone as your JV partner, he has some standing
for himself in the market as well as he is successful in his
own way! Do not insult his intelligence.
For The JV Participant
---------------------
1. Carefully study the JV proposal before you jump into one!
Do not start blasting to your list just because there is a word
'Gift' for your subscribers.
2. Do not fall for the hype. Remember that your list is one of
the most important ingredients of your online business.
Respect your subscribers and care for them. Do not expose
them to unscrupulous marketers who comes out with so
called 'JV's.
3. Always do a 'SWOT'. That is, identify the Strengths,
Weakness, Opportunities and Threats before you participate
in a JV.
4. Do not be scared that you will be left out of the race!
Have the full confidence that your business came into
existence NOT because of these so called gurus. It is
because of your hard work, your will to learn, integrity,
customer orientation and the products you chose!
In a nut shell: Propose and participate in JVs if you mean
it all the way!
About the Author
**********************************************
S. Kumar is the webmaster and owner of
http://www.learnhomebusiness.com , the site he started from
a remote village in India and took it to one of the top ranked
sites in the world!. Subscribe to his free $1000 free gift series
by simply visiting http://www.learnhomebusiness.com/freeglobal.htm
**********************************************
Product Launch Marketing Specific links
Free videos! The most popular on the web.
- Watch the webs leading videos on Mevio.com
-- http://www.mevio.com/
New Rap Music
- Search Emerging Artists & Help Vote Them Into Stardom. Join Today
-- http://www.ourstage.com/
Xtreme Biography: Santa
- When Santa isn't bringing toys to good little children, you might be surprised to find him on the naughty side of town. You shouldn't be surprised, though. Santa's kind of a dirty old man. Watch the hilarity on Atom.com
-- http://www.atom.com/
Product Launch Marketing News
Skyepharma PLC announces European Product Approval - CNNMoney.com
Skyepharma PLC announces European Product Approval CNNMoney.com - Marketing Authorisations are granted following this procedure on a country by country basis. The first national launch of Lodotra is expected to take place ... |
Boston Marketing Firm Other Side Group Works to Launch Products ... - PR Web (press release)
Boston Marketing Firm Other Side Group Works to Launch Products ... PR Web (press release), WA - Other Side's second new client, Interfolio, Inc., will launch a new online product in spring of 2009. Interfolio needed a marketing strategy that focused ... |
Lionsgate Expands Home Entertainment Distribution for the Beloved ... - FOXBusiness
Lionsgate Expands Home Entertainment Distribution for the Beloved ... FOXBusiness - The announcement was made today by Lionsgate Home Entertainment Executive Vice President of Marketing Anne Parducci and American Greetings Intellectual ... Lionsgate Gets Care Bears, Sushi Pack for Vid |
in4, Ltd. to Launch Public Beta Release of iGlue, the Company's ... - CNNMoney.com
in4, Ltd. to Launch Public Beta Release of iGlue, the Company's ... CNNMoney.com - ... developing the product and marketing, University spin-off technologies, and ideas from the very early stage that represent "disruptive technologies. ... |
Snow Leopard Is An Endangered Species - eWeek
 eFluxMedia | Snow Leopard Is An Endangered Species eWeek, NY - Apple's marketing prowess is legendary for a reason. The collateral materials, including friendly how-to videos, accompanying today's new product ... Macworld Goes On Without Jobs Seven Things Windows 7 Needs To Accomplish TECH TIPS: Economy may be dim, but technological innovation on the ... |