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3 Things You Should NEVER Do in a Joint Venture
from: Jinger JarrettA joint venture can be one of the most profitable and fastest
ways to make money on the Internet. It can also destroy your
reputation, get you ignored, or worse, accused of spam if you if
you don't take the proper care to create a valuable offer.
There are three things you should NEVER do when creating a joint
venture proposal for a potential partner. Below are three things
NOT to do, with several tips to help you do it right.
1. Fail to Plan.
Before you send out any emails to potential partners, you
need to plan your offering, decide who you are
going to send it to, and what you expect in return.
First, create your offer. Ask yourself these questions:
What am I going to give the potential partner to make him/her
want to joint venture with me? i.e. Are you going to give the
partner a copy of the product, do you have bonuses available,
what's the commission you are paying, are you offering a large
one time commission, or a recurring monthly commission?
My rule of thumb is to never offer less than 50 percent. What
you want to do is make the partner an offer that is not only
fair, but more beneficial up front for him/her than it is for
you.
Once you know what your offer is, you want to create solo ads, a
review, or something that the partner can plug his/her
information into so that you have something to give him/her when
you make the offer.
Include the affiliate sign up link, and make it as easy as
possible to sign up. Also include the link to the product, as
well as tell the partner how to get the download, the
membership, or whatever you are selling.
The point is, make it easy. My joint venture partners are busy
people. They don't have time to write ads for me, or spend a lot
of time getting prepared. They need something they can set up in
a few minutes, send it out, and move on. Remember, your
potential partners are probably the same.
2. Forget to Target Your Market.
I get over 500 emails a day. Mind you, they aren't all joint
ventures although I get a lot of those too.
The point is this: research your market. Find products,
services, memberships, etc. that complement yours. Then you have
a market.
3. Send Your Offer to the Wrong Person.
No one wants to read offers that say, "Dear Publisher",
"Dear Friend", or anything like that.
The first, and most important thing about creating a joint
venture is to make sure that you send it to the right person at
the right email address.
Although I don't recommend it, you can send your joint venture
proposal to someone you don't know provided you have properly
targeted your market. This doesn't mean you can send your
message to 100s who just happen to be in your target market.
What I recommend you do is this: build a relationship with the
person. Build a lot of relationships with a lot of people. If
you have something relevant to say about someone's newsletter,
write him/her.
I get so many bogus offers that when I get something I
appreciate, or I enjoy, I always write the publisher a
complimentary email. If there's a survey, I answer it. If the
publisher needs help, and I can, I answer.
This is how great business relationships are built online. You
would be amazed at how much others are willing to help you when
you take the time to get to know them.
Finally, unless you know one of the "gurus", and very well, I
wouldn't advise sending them your offer. Most of them already
have joint venture arrangements in place and aren't really
willing to work with someone they don't know, or who hasn't made
it to "guru" status.
There are plenty of potential partners out there with nice sized
mailing lists who are hungry for more ways to make more money.
With millions online, you have a wide range of potential
partners to choose from.
Remember, it really doesn't matter if you sell gardening tools
or ebooks, or anything else for that matter, a joint venture can
quickly and easily add to your bottom line.
About the Author
Jinger Jarrett has partnered with Russ Moore to create the Killer
Marketing Arsenal, a membership site offering all the tools you
need to market your business for maximum traffic and sales. To
celebrate, they are helping to sponsor a monthly contest where you
can win over $10,500 per month. Enter today. It's free. http://www.killermarketingarsenal.com/contest.html
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